Saturday, 3 June 2017

Bike sharing service – patching the last kilometre gap of the public transports?

Underground public transportation, such as the metro, is obviously the best solution for remitting the traffic congestions in the metropolis. It’s quick, on-time and has sufficient capacity, however, unlike the buses, the metro stations are generally sparser. The distance between the destinations and the closest station is often around or more than one kilometre.

Like many other public services, the coverage to the last kilometre is either expensive or not feasible to be supported. However, to the public transport commuters, the last kilometre is a bit far to walk however too close to justify the time and cost of calling a cab.
Bicycle sharing is a new business model emerged and expanded in China recently, and it is designed to provide a cheap and convenient transport method for the last kilometre issue.

The Mobike, the biggest and initiative company of the bicycle sharing, has received large amount of investments, and have deployed hundreds of thousands special designed bicycles close to the metro stations in capital cities. Unlocking a bike requires only one scan from the app installed in smart phone, and the rate is set at 0.5 or 1 Yuan RMB (10 or 20 Australian cents) per half hour.

All Mobike bicycles equip GPS tracker, electronic lock and unique QR code for scan to unlock. The convenience and high-tech properties make Mobike extremely welcomed by Chinese commuters, and it also seems to be much more environmental friendly than the car sharing business (Uber). Although the company has not made real profit during the initial expansion, this seems to be a good idea that contributes to a sustainable smart city.

https://qz.com/942372/mobike-one-of-chinas-top-bike-sharing-startups-is-now-paying-users-to-ride-its-bikes/


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